Ekaterina Kachavina — Brand & Product Designer
   Cases

Vynt monitors liquidity risks and token markets to detect risks so that users can respond accordingly

Company
Vynt, Luxembourg

Segment
Web3 · Fintech · Data

Year
2025

Role
Founding Brand  Designer
Expertise
Branding 
Strategy 
Design Systems
UI


Research methods
Community analysis
Stakeholder interviews
Heuristic evaluation
Competitor audit
Design feedback loops
Ideation
Workshops
Market research
Prototyping
Async reviews
Tech research

Project overview
Vynt is a real-time market monitor for crypto teams and investors. It pulls data from exchanges and blockchains into clear dashboards, then flags unusual activity and sends alerts to 3rd part platforms like Discord. Teams use it to prep for listings and to keep market makers accountable without having to build their own analytics stack

Challenge
I oversaw the creation of a mature visual identity. This also featured demonstrating trust and transparency via visual language. The other endeavour was to showcase its traction to investors.


 












Branding
I created the logotype, typography and colour scheme from scratch, mapping out its overall visual identity. This matched to the brand ethos, which lent its following on Twitter and GitHub. This flowed into its Go-To-Market access.















    Design Systems
    I married design principles from web2 and web3 to be able to convey a bridge that could appeal to both audience bases.
















    Dashboards/UI

    I introduced dashboards that would visualise the transformation of raw-to-analysed data in a aesthetically appealing and comprehensible manner that would be understandable to a non-tech, non-web3 userbase and showcase its ease of readability. 










    Impact
    The overall branding and graphics raised its image which raised sales metrics, moved traction and increased its visibility in the web3 space; this helped draw attention from investors, grants from partner chains.




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    © 2025  Ekaterina Kachavina, BerlinLinkedIn MediumInstagramDownload CV