Product Designer / Brand Designer
Ancient Cure
Innovative organic skincare from the ancient olive tree.Role: Product & Visual Designer
Type: Concept Project – E-commerce, Storytelling, Brand UX
Сonceptual e-commerce experience for a fictional ancient pharmacy brand. Focused on immersive storytelling, sensory design, and smooth user flow to evoke a ritualistic, premium shopping experience rooted in herbal tradition.
Tools & Methods: Market Research, Brand Strategy, UX Research, Stakeholder Interview Clustering, Moodboarding, User Flow Mapping, Wireframing, Design System, UI Design, Mid- and High-Fidelity Prototyping, Interaction Design, Motion, Figma Prototyping, E-commerce Design, Responsive Layouts, Web App, Recraft AI
Stakeholder AnalysisOur objective is to understand and uncover the core values and business goals of the company. In our personal interviews with clients, we delve into their present status, innovation history, and aspirations for growth, aiming to gain a comprehensive insight into their unique journey and future expectations.The primary goal is to establish a market presence in Germany and subsequently expand across Europe. The targeted customers place a high value on clean, organic, and cruelty-free products, perceiving them as nourishment for the skin and hair. The desired brand image is one of cleanliness and sophistication, with a distinctive high-end aesthetic. The unique selling proposition lies in the innovative and sustainable production methods employed, distinguishing the brand as a forward-thinking and environmentally conscious choice in the skincare and haircare market.
Competitive research and customer surveyUtilizing both secondary research and customer surveys, we have delved into the opportunities for the brand’s digital representation.
Our investigation reveals a market where products are thoughtfully categorized by use, ingredients, and effects, while reviews and testimonials. A noteworthy trend is the convergence of medical aspirations with skincare goals. Competitors meticulously break down their product offerings, emphasizing transparency in ingredients, routines, and desired outcomes.
Our Skin Care Survey has brought forth crucial insights shared by 42 partiscipent . Firstly, the survey highlights the significant influence of reviews and recommendations in shaping skincare decisions. Secondly, participants emphasize the importance of high-quality ingredients, indicating a growing preference for clean and organic formulations. Lastly, the survey underscores the paramount importance of a product’s effectiveness, with users prioritizing skincare items that deliver tangible results.
Ideation and Problem solving phaseIn the ideation process, we collaborated through stakeholder interviews, customer surveys, research, and discussions. Analyzing the results with an ideation matrix, we pinpointed key focus areas for improvement.
- Brand History and Values: Emphasizing brand’s heritage and values for a deeper connection with our audience.
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Efficient Product Filtering: Implementing a scalable system for users to easily filter and find products.
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Dedicated Testimonial Space: Creating a designated section for varied testimonial content, ensuring easy access for users.
- Streamlined Purchasing: Simplifying the purchase process to make it intuitive for a seamless customer journey.
These improvements reflect our commitment to a user-friendly experience and maintaining a strong connection with brand narrative.
When we show our sitemaps and how things are arranged, we carefully lay out the plan. It’s like a map that helps you easily move around our online store. We put special focus on the main page, telling a short brand story, showing our best products, making it easy to buy, and sharing what our customers think.
For the user flow, we’ve prioritized the fastest and most efficient route to explore our brand and make purchases.
Insights gained from ideation sessions
- Eco-conscious skincare buyers need a way to discover clean products they can trust — because there are too many options in the skincare industry that make it difficult to separate marketing from the truth.
Mid-Fi WireframesIn our approach to Mid-fi Wireframes, we prioritize clarity through high-fidelity descriptors early in the process. We focus on intuitive navigation, home page content, and highlighted images to ensure a purposeful and user-friendly design.
MoodboardOur moodboard is a mix of warm, feel-good vibes and a clean, natural look. It’s all about promoting a holistic approach to skincare and emphasizing our commitment to clean, pure products.
Hi-fi WireframesOur high-fidelity wireframes mark a refined evolution from the mid-fi stage, showcasing meticulous adjustments and enhancements. Throughout this journey, each design element underwent careful iterations based on valuable feedback and usability testing. Implementing colors and drawing inspiration from the moodboard, these wireframes now present a sophisticated and visually engaging representation of our digital interface.
Usability TestingFeedback: Users felt positively about navigation, brand and imagery — as well as color choices.
- Enhance Product Detail Pages: Consider adding additional sections, headers, icons, or more visuals to enrich the content on product detail pages. This can enhance user engagement and provide a more comprehensive overview.
- Optimize Homepage Product Details: Rework or show fewer product details on the homepage to create a cleaner and more focused layout.
- Expand Olive Information: Include more comprehensive details about the olive, such as its region of origin, specific benefits, and certifications. This addition can contribute to a more informative and transparent user experience.
Next StepsThese refined next steps are designed to elevate user engagement, providing enhanced layers of information and interaction that align seamlessly with the brand’s values.
- Wellbeing Section: Create an exclusive space for wellbeing, highlighting opportunities for users to actively participate in product-making processes or exclusive events, fostering a deeper connection.
- Ingredients and Processes Spotlight: Illuminate the brand’s ingredients and processes, emphasizing raw materials and cultural aspects to enrich user understanding and appreciation.
- Ancient Tree Showcase: Devote a segment to showcase the ancient tree, its historical route, and the unique experiences it offers, weaving a captivating narrative into the brand experience.
- Product Usage Guide: Develop a concise and user-friendly product usage guide, offering clear instructions to help users maximize the effectiveness of each product.
Key Learnings and ConclusionOur journey in the E-Commerce/Practitioners Website Case Study at Ironhack revolves around innovative organic skincare rooted in a 3200-year-old olive tree in Turkey. As a woman-owned, family-run business, our goal is to establish a market presence in Germany and expand across Europe. Targeting customers valuing clean, organic, and cruelty-free products, we emphasize a high-end aesthetic and sustainable production methods. Competitive research and customer surveys guide our digital strategy, revealing a market with thoughtful product categorization and highlighting history of company . Ideation focuses on brand history, efficient product filtering, testimonials, and a streamlined purchase process. Our sitemap and user flow prioritize a seamless online store experience.
In conclusion, our approach aligns with customer preferences, emphasizing transparency, community engagement, and continuous refinement. Key learnings underscore the importance of adaptability and customer-centric digital representation for futer growing goals of the bussines.
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